Full-funnel client acquisition: lead capture (Go forms) → AI scoring (ObjScorecard) → decisioning (ObjDecisionSwitch) → workflow routing → onboarding (document collection) → activation.
- Go forms for lead capture
- Credit scoring engine (ObjScorecard)
- Decision engine (ObjDecisionSwitch)
- Workflow engine for routing
- SMS/WhatsApp/Email channels
- Document upload + classification
- Existing client acquisition service
- Funnel tracking dashboard
- Conversion analytics
- A/B testing on decision rules
- Campaign attribution tracking
- Client-facing portal for campaign management
- Per-lead captured: R5 - R25
- Per-conversion: R50 - R500
- Monthly platform fee: R10,000 - R50,000
- Campaign management fee: 10% of media spend
End-to-end from ad click to activated customer. AI scoring runs on-premise — PII never leaves the network. Full audit trail via ObjSimulation tracking.
Financial services, insurance, retail credit, telcos